The ITV Hub

My role:
As part of the ITV Hub creative team,
I focused on the concept and design
of the ITV Hub typography and iconography.

Creative director:
Jon Yeo

Designed at
ITV Creative

The brief from ITV was to create a stand alone brand for the ITV Hub (the home for ITV player, ITV on demand and live TV) that still sits at ease within the
core ITV brand.

The ITV hub logo communicates the rotation of its channels in the most minimalist way and let's the  typography and icons - that are formed from dots of the logo - do all the talking. 

Watch the hub intro here´╗┐

ITV_Joy
ITV_hub_logo_small
ITV_onnow
ITV_eye
ITV_premieres
ITV_oomph
Layout_web_images2
Layout_web_images4
ITV_rainbow
ITV_series
ITV_heart
Layout_web_images3
Layout_web_images10
ITV_web