The ITV Hub

My role:
As part of the ITV Hub creative team,
I focused on the concept and design
of the ITV Hub typography and iconography.

Creative director:
Jon Yeo

Designed at
ITV Creative

The brief from ITV was to create a stand alone
brand for the ITV Hub that still feels connected
to the core ITV brand.

I used the 'channel dots' from the simple dial hub icon to create an a set of letters and icons, so that the ITV hub could talk to its viewers in its own voice.

Watch the hub intro here´╗┐

ITV_Joy
ITV_hub_logo_small
ITV_onnow
ITV_eye
ITV_premieres
ITV_oomph
Layout_web_images2
Layout_web_images4
ITV_rainbow
ITV_series
ITV_heart
Layout_web_images3
Layout_web_images10
ITV_web