The ITV Hub
My role:
As part of the ITV Hub creative team,
I focused on the concept and design
of the ITV Hub typography and iconography.
Creative director:
Jon Yeo
Designed at
ITV Creative
The brief from ITV was to create a stand alone brand for the ITV Hub (the home for ITV player, ITV on demand and live TV) that still sits at ease within the
core ITV brand.
The ITV hub logo communicates the rotation of its channels in the most minimalist way and let's the typography and icons - that are formed from dots of the logo - do all the talking.
