My role: A part of the ITV Hub brand team, I focused on the concept and design of the ITV Hub typography and iconography.
Creative director: Jon Yeo
Designed at ITV Creative
Branding for the ITV Hub, the new home for ITV player, ITV on demand and live TV. Part of the brand are a bespoke typeface and icons that form from the dots of the logo and give the ITV Hub a unique style to communicate with its audience.