Leffe beer pairing

My role:
Concept & design

Creative director:
Gary Smith

Designed at Curious.

Wooden box by
Moran Wood.

Leffe wanted to create awareness around the food pairing possibilities with Leffe Royale, Leffe's premium Beer range.
We created a bespoke wooden box that held the new Leffe
Royale glass one side and individual cards with food pairing
notes on the other of an engraved ampersand. This was hand delivered to a selection of top Belgian restaurants.